Description
Hooked: How to Build Habit-Forming Products by Nir Eyal explores the psychological mechanisms behind habit formation and how they can be applied to product design. The book introduces the “Hook Model,” a four-step process—Trigger, Action, Reward, and Investment—that companies use to create products that users feel compelled to engage with repeatedly. Through examples from companies like Facebook, Instagram, and Pinterest, Eyal shows how habit-forming technologies can shape consumer behavior. The book provides actionable insights for designers, entrepreneurs, and marketers on how to create products that build long-term user engagement without relying on expensive advertising.
Julianah –
“Hooked: How to Build Habit-Forming Products” is an eye-opening guide that has revolutionized my approach to product design. Nir Eyal’s deep understanding of human psychology and his practical framework for fostering habit creation have been invaluable. The book has transformed my thinking about user engagement, and I’ve already seen tangible improvements in the products I work on. For anyone looking to create truly addictive products, this book is an essential read.”
Ekene –
“Hooked: How to Build Habit-Forming Products” is an absolute game-changer for anyone looking to create products that truly captivate users. Nir Eyal’s groundbreaking insights into the psychology of habit formation provide a roadmap for designing products that are not only engaging but also addictive in a positive way. The practical frameworks and case studies empower you to understand and leverage the power of habits to build products that people love and keep coming back to.”
Halimat –
“Hooked is an indispensable guide for anyone looking to design products that truly resonate with users. Nir Eyal’s insightful analysis of the psychological principles underlying habit formation provides a clear and actionable framework for creating products that are both engaging and sustainable. By understanding the power of triggers, actions, rewards, and investments, I was able to significantly improve the user experience of my own products and drive meaningful growth for my business.”
Okwudili –
“Absolutely transformative! ‘Hooked’ has revolutionized my approach to product design. The insights into the science of habit formation have empowered me to create products that users genuinely love and come back for. The practical frameworks and real-world examples have provided me with a roadmap to design products that are not only engaging but also drive meaningful value for our customers.”